Globalization and Internationalization
Définition : Globalization
Globalization refers to the increasing integration of global markets, economies, and cultures.
It is driven by:
technological development
improved transportation
global communication systems
Fondamental :
Globalization creates:
Opportunities (new markets, growth)
Challenges (competition, complexity)
Définition : Internationalization
Internationalization is the process by which a firm expands its operations beyond its domestic market.
It is a strategic decision made by firms
Méthode :
Stages of Internationalization:
Domestic operations
Exporting
Licensing / Joint ventures
Foreign direct investment
Global operations
Remarque :
Marketing becomes international when the firm operates beyond national borders
