Risks and Challenges of International Marketing
Fondamental :
Despite its advantages, international marketing involves significant challenges.
Définition :
Types of risks
Cultural risks: Differences in language, values, and habits
Legal and political risks: Regulations, instability, government policies
Economic risks: Exchange rates, inflation, purchasing power
Managerial risks: Complex coordination and logistics
Méthode :
Risk analysis approach:
Identify risk factors
Evaluate impact
Develop mitigation strategies
Monitor continuously
