Economic Forces
Définition :
Economic forces determine the purchasing power and profitability of a market.
Fondamental :
Key indicators:
GDP
inflation
exchange rate
income distribution
Exchange rate volatility strongly affects pricing strategies
Exemple : Apple Pricing Strategy
Apple adjusts prices across countries due to:
taxes
exchange rates
purchasing power
Economic conditions directly influence marketing decisions
Méthode :
Economic analysis steps:
Analyze GDP
Evaluate purchasing power
Study inflation
Assess currency stability
