International Marketing

Political and Legal Forces

Political Forces

Définition

Political forces refer to the role of government in shaping business conditions.

They influence:

  • market entry

  • foreign investment

  • trade policies

Fondamental

Political stability reduces risk, while instability increases uncertainty.

ExempleExamples of political factors:

  • government stability

  • trade agreements

  • tariffs and quotas

  • nationalization

Legal Forces

Définition

Legal forces include laws and regulations governing business activities.

Fondamental

Legal systems differ across countries and affect:

  • product standards

  • advertising

  • competition

  • consumer protection

ExempleUber Legal Challenges

Uber faced restrictions in several countries due to non-compliance with local regulations.

This shows that legal adaptation is mandator

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