Social and Cultural Forces
Culture
Définition :
Culture refers to shared values, beliefs, norms, traditions, and ways of life within a society.
It strongly influences consumer behavior and marketing communication
Fondamental :
Culture affects:
perception of products
response to advertising
evaluation of brands
Key elements of culture:
language
religion
traditions
values
Social Forces
Définition :
Social forces refer to demographic and societal characteristics of a population.
They are measurable and influence market structure
Fondamental :
Social forces influence:
market size
consumption patterns
product demand
Key social indicators:
population growth
age distribution
education level
urbanization
lifestyle trends
Exemple :
Aging population → demand for healthcare products
Young population → demand for technology and digital services
