الخطوط العريضة للقسم
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International Marketing introduces students to the fundamental concepts and practices of marketing across national borders. The course examines how economic, political, legal, technological, social, and cultural environments influence international marketing decisions. It also helps students understand how companies analyze foreign markets and adapt their marketing strategies to different international contexts.
Through theoretical content, practical examples, case studies, discussions, and quizzes, students will develop the ability to analyze international markets and apply appropriate marketing concepts to real-world situations
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