الخطوط العريضة للقسم
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Welcome to the International Marketing General Discussion Forum.
This forum is a space for students to ask questions, discuss course-related topics, share ideas and resources, and communicate with the instructor and classmates throughout the course.Please use this forum for general questions related to the course content, learning activities, assignments, and other academic matters
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يُغلق: الأحد، 3 أكتوبر 2027، 5:43 PM
This feedback activity aims to identify students’ expectations, prior knowledge, and learning needs before starting the International Marketing course. Your responses will help improve the learning experience and adapt the course activities to students’ needs
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Dr. Anouar Bouima
Assistant Professor
Department of Commercial Sciences
Faculty of Economics, Commerce and Management Sciences
Ferhat Abbas University Sétif 1Field of specialization: Marketing
Teaching and research interests: Digital Marketing, International Marketing, E-commerce, Brand Management, Entrepreneurship and Startups.
Academic qualification: Ph.D. in Marketing
Contact:
Email: anouarramzy@gmail.com
Students can contact the instructor through the Moodle platform or the course discussion forum
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International Marketing introduces students to the fundamental concepts and practices of marketing across national borders. The course examines how economic, political, legal, technological, social, and cultural environments influence international marketing decisions. It also helps students understand how companies analyze foreign markets and adapt their marketing strategies to different international contexts.
Through theoretical content, practical examples, case studies, discussions, and quizzes, students will develop the ability to analyze international markets and apply appropriate marketing concepts to real-world situations
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Evaluation is based on:
Final Exam (written): covers all course content
Continuous Assessment (TD):
Case studies
Exercises
Participation
✔ Passing grade: ≥ 10/20
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General Objective
Students will be able to analyze and design international marketing strategies in different global environments.
Specific Objectives
At the end of this course, students will be able to:
Define international marketing and its characteristics
Distinguish between domestic and international marketing
Explain globalization and internationalization processes
Identify motivations for international expansion
Analyze macro-environment using PESTEL framework
Evaluate cultural and social influences on consumer behavior
Assess country risk and market attractiveness
Apply theoretical knowledge to real-world case studies
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Before starting the International Marketing course, students should have basic knowledge of:
- Principles of Marketing
- Consumer Behavior
- Basic Economics
These prerequisites will help students understand international marketing concepts and analyze marketing decisions in different international environments
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This diagnostic test assesses the prerequisite knowledge required for the International Marketing course. It covers basic concepts in Principles of Marketing, Consumer Behavior, and Economics. Students should obtain at least 80% to demonstrate sufficient prerequisite knowledge. Students scoring below 80% are advised to review the prerequisite support materials before continuing the course
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فتحت: السبت، 22 أغسطس 2026، 12:00 AMتستحق: الخميس، 29 أكتوبر 2026، 12:00 AM
This assignment allows students to apply the main concepts introduced in Chapter 1: Introduction to International Marketing through the analysis of a real company operating in a foreign market.
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Discussion Question:
In your opinion, what is the most important difference between domestic marketing and international marketing?Give one real-world example of a company operating internationally to support your answer.
Students are encouraged to read their classmates’ contributions and respond to at least one post
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فتحت: السبت، 22 أغسطس 2026، 12:00 AMتستحق: الخميس، 29 أكتوبر 2026، 12:00 AM
This assignment allows students to apply the PESTEL framework to analyze the international marketing environment of a selected foreign market and identify the main opportunities and risks for a company.
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Discussion Question:
Among the six PESTEL factors (Political, Economic, Social, Technological, Environmental, and Legal), which factor do you think has the greatest influence on a company's international marketing decisions?Justify your answer with one real-world example.
Students are encouraged to comment on at least one classmate’s contribution
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This exit test assesses your understanding of the main concepts covered in Chapters 1 and 2 of the International Marketing course. It includes questions on international marketing fundamentals and the international marketing environment (PESTEL)
Instructions: Select the correct answer for each question.
Number of questions: 6
Total score: 6 points
Recommended passing score: 60%
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This glossary provides the key concepts and terminology used in the International Marketing course. It helps students review and understand the main terms covered in the lessons.
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Official WTO resources on international trade, trade agreements, market access, services, intellectual property, and other issues affecting international markets. -
Official international data on economic, social, demographic, and development indicators. Students can use this resource to compare countries and analyze international market environments. -
An international market analysis tool providing data on exports, imports, international demand, market shares, competitors, and potential markets. It supports international market research and market selection.
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This forum is dedicated to students’ questions related to the International Marketing course.
Students may use this space to ask for clarification about course concepts, learning activities, assignments, assessments, or any difficulties encountered during the course.
Questions and answers are shared with all participants so that everyone can benefit from the discussion.
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