International Marketing

This course develops students’ understanding of international marketing and global business environments. It examines how companies expand beyond domestic markets and adapt their marketing strategies to different countries and cultures.

The course introduces key concepts such as globalization, internationalization, market adaptation, and environmental analysis. Students will explore international market opportunities, challenges, and strategic decision-making processes.

Through theoretical and practical learning units, students will develop analytical skills related to global market analysis, international strategy formulation, and risk evaluation in a dynamic international environment.