Résumé de section
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Before starting the International Marketing course, students should have basic knowledge of:
- Principles of Marketing
- Consumer Behavior
- Basic Economics
These prerequisites will help students understand international marketing concepts and analyze marketing decisions in different international environments
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This diagnostic test assesses the prerequisite knowledge required for the International Marketing course. It covers basic concepts in Principles of Marketing, Consumer Behavior, and Economics. Students should obtain at least 80% to demonstrate sufficient prerequisite knowledge. Students scoring below 80% are advised to review the prerequisite support materials before continuing the course
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