Section outline

    • By the end of this chapter, students will be able to:

      • Define international marketing and explain its main characteristics.
      • Distinguish between domestic and international marketing.
      • Explain the concepts of globalization and internationalization.
      • Identify the main reasons for international market expansion.
      • Analyze the main risks and challenges of international marketing.
      • Apply the concepts learned to a real-world international marketing case
    • Chapter 1 SCORM SCORM package
    • Chapter 1 — Introduction to International Marketing File
    • Chapter 1 version_web_gen_web Folder
    • Assignment 1 – International Market Expansion
      Opened: Saturday, 22 August 2026, 12:00 AM
      Due: Thursday, 29 October 2026, 12:00 AM

      This assignment allows students to apply the main concepts introduced in Chapter 1: Introduction to International Marketing through the analysis of a real company operating in a foreign market.

    • Quiz: Introduction to International Marketing
    • Forum 1 – International vs. Domestic Marketing

      Discussion Question:
      In your opinion, what is the most important difference between domestic marketing and international marketing?

      Give one real-world example of a company operating internationally to support your answer.

      Students are encouraged to read their classmates’ contributions and respond to at least one post