Section outline
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General Objective
Students will be able to analyze and design international marketing strategies in different global environments.
Specific Objectives
At the end of this course, students will be able to:
Define international marketing and its characteristics
Distinguish between domestic and international marketing
Explain globalization and internationalization processes
Identify motivations for international expansion
Analyze macro-environment using PESTEL framework
Evaluate cultural and social influences on consumer behavior
Assess country risk and market attractiveness
Apply theoretical knowledge to real-world case studies
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