International Marketing – Lesson Glossary

The modification of marketing strategies or marketing mix elements to fit the specific conditions of a foreign market.

The values, beliefs, customs, traditions, and behaviors that influence consumers and marketing practices in a society.

Marketing activities conducted within a company's home country and directed toward customers in the domestic market.

Economic conditions such as income levels, inflation, exchange rates, and economic growth that influence international markets.

International marketing refers to the planning, coordination, and implementation of marketing activities across national borders to satisfy customer needs in international markets.

Legal Environment: The laws, regulations, and legal requirements that influence business and marketing activities in a particular country.

The process of entering new markets to reach new customers and create growth opportunities.

A framework used to analyze the Political, Economic, Social, Technological, Environmental, and Legal factors affecting a market.

Political factors such as government policies, political stability, and regulations that may influence international business activities.

The use of a similar marketing strategy or marketing mix across different international markets.