Bibliographic References

Bibliographic References

1. Cateora, P. R., Money, R. B., Gilly, M. C., & Graham, J. L. (2020). International marketing (18th ed.). McGraw-Hill Education.
2. Czinkota, M. R., Ronkainen, I. A., & Cui, A. (2022). International marketing (11th ed.). Cengage Learning.
3. Hofstede, G., Hofstede, G. J., & Minkov, M. (2010). Cultures and organizations: Software of the mind: Intercultural cooperation and its importance for survival (3rd ed.). McGraw-Hill.
4. Hollensen, S. (2020). Global marketing (8th ed.). Pearson.
5. Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Pearson.
6. Kotabe, M., & Helsen, K. (2020). Global marketing management (8th ed.). Wiley.
7. Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.