International Marketing – Lesson Glossary | كلية العلوم الاقتصادية و التجارية و علوم التسيير

This glossary provides the key concepts and terminology used in the International Marketing course. It helps students review and understand the main terms covered in the lessons.

Browse the glossary using this index

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P

PESTEL Analysis

A framework used to analyze the Political, Economic, Social, Technological, Environmental, and Legal factors affecting a market.

Political Environment

Political factors such as government policies, political stability, and regulations that may influence international business activities.