Section outline

  • International Marketing – General Discussion

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    • International Marketing – General Discussion Forum

      Welcome to the International Marketing General Discussion Forum.
      This forum is a space for students to ask questions, discuss course-related topics, share ideas and resources, and communicate with the instructor and classmates throughout the course.

      Please use this forum for general questions related to the course content, learning activities, assignments, and other academic matters

    • الإعلانات Forum

  • About the Instructor

    • Dr. Anouar Bouima


      Assistant Professor
      Department of Commercial Sciences
      Faculty of Economics, Commerce and Management Sciences
      Ferhat Abbas University Sétif 1

      Field of specialization: Marketing

      Teaching and research interests: Digital Marketing, International Marketing, E-commerce, Brand Management, Entrepreneurship and Startups.

      Academic qualification: Ph.D. in Marketing

      Contact:

      Email: anouarramzy@gmail.com

      Students can contact the instructor through the Moodle platform or the course discussion forum

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  • Course Overview

    • International Marketing introduces students to the fundamental concepts and practices of marketing across national borders. The course examines how economic, political, legal, technological, social, and cultural environments influence international marketing decisions. It also helps students understand how companies analyze foreign markets and adapt their marketing strategies to different international contexts.

      Through theoretical content, practical examples, case studies, discussions, and quizzes, students will develop the ability to analyze international markets and apply appropriate marketing concepts to real-world situations

    • Course Introduction Video URL

  • Course Information

      • Course Information Sheet

        • Faculté: Faculty of Economics, Commercial and Management Sciences

          Département: Commercial Sciences

          Université: Ferhat Abbas University Sétif 1

          Programme: Licence (L3) – Marketing

          Course Title: International Marketing

          Credits: 4

          Duration: 12–14 weeks

          Teaching Mode: Hybrid (Face-to-face + Online)

          Instructor: Dr. BOUIMA Anouar

          Contact: (anouarramzy@gmail.com / Moodle platform)

          Availability:

          Office hours :

          Sunday/ Monday 9H-12h

          Forum response:

          All questions related to the course must be posted in the dedicated forum so that all students benefit from the answers. Responses will be provided within 48 hours.

      • Assessment Method

        • Evaluation is based on:

          Final Exam (written): covers all course content

          Continuous Assessment (TD):
          Case studies
          Exercises
          Participation
          ✔ Passing grade: ≥ 10/20

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  • Course Objectives

    • General Objective
      Students will be able to analyze and design international marketing strategies in different global environments.
      Specific Objectives
      At the end of this course, students will be able to:
      Define international marketing and its characteristics
      Distinguish between domestic and international marketing
      Explain globalization and internationalization processes
      Identify motivations for international expansion
      Analyze macro-environment using PESTEL framework
      Evaluate cultural and social influences on consumer behavior
      Assess country risk and market attractiveness
      Apply theoretical knowledge to real-world case studies

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  • Prerequisites

    • Section : Prerequisites | Drugs and Society 25-26 | Plateforme pédagogique du centre

      Before starting the International Marketing course, students should have basic knowledge of:

      • Principles of Marketing
      • Consumer Behavior
      • Basic Economics

      These prerequisites will help students understand international marketing concepts and analyze marketing decisions in different international environments

    • Prerequisite Diagnostic Test Quiz

      This diagnostic test assesses the prerequisite knowledge required for the International Marketing course. It covers basic concepts in Principles of Marketing, Consumer Behavior, and Economics. Students should obtain at least 80% to demonstrate sufficient prerequisite knowledge. Students scoring below 80% are advised to review the prerequisite support materials before continuing the course

  • Course Outline

    How to Create a Course Outline- A Step-by-step Guide

    • The International Marketing course is organized into eight interconnected modules. The course progresses from the fundamental concepts of international marketing to the analysis of international environments and markets, before addressing the main strategic decisions related to market entry, product, branding, pricing, distribution, logistics, promotion, and digital marketing. The following concept map provides an overview of the course structure

    • Concept Map of the International Marketing Course: File

  • Chapter 1 — Introduction to International Marketing

    • By the end of this chapter, students will be able to:

      • Define international marketing and explain its main characteristics.
      • Distinguish between domestic and international marketing.
      • Explain the concepts of globalization and internationalization.
      • Identify the main reasons for international market expansion.
      • Analyze the main risks and challenges of international marketing.
      • Apply the concepts learned to a real-world international marketing case
    • Chapter 1 SCORM SCORM package
    • Chapter 1 — Introduction to International Marketing File
    • Chapter 1 version_web_gen_web Folder
    • Assignment 1 – International Market Expansion
      Opened: Saturday, 22 August 2026, 12:00 AM
      Due: Thursday, 29 October 2026, 12:00 AM

      This assignment allows students to apply the main concepts introduced in Chapter 1: Introduction to International Marketing through the analysis of a real company operating in a foreign market.

    • Quiz: Introduction to International Marketing
    • Forum 1 – International vs. Domestic Marketing

      Discussion Question:
      In your opinion, what is the most important difference between domestic marketing and international marketing?

      Give one real-world example of a company operating internationally to support your answer.

      Students are encouraged to read their classmates’ contributions and respond to at least one post

  • Chapter 2 — The International Marketing Environment (Macro Analysis)

    • By the end of this chapter, students will be able to:

      • Apply the PESTEL framework to analyze international markets.
      • Analyze cultural and social factors influencing consumer behavior.
      • Evaluate political and legal factors affecting foreign markets.
      • Interpret economic indicators relevant to international marketing decisions.
      • Assess technological and environmental factors affecting global markets.
      • Identify opportunities and risks in different international environments.
      • Compare countries using PESTEL analysis
    • Chapter 2 SCROM SCORM package
    • Chapter 2 — The International Marketing Environment (Macro Analysis) File
    • Chapter 2 Version_web_gen_web Folder
    • Assignment 2 – International Market Environment Analysis
      Opened: Saturday, 22 August 2026, 12:00 AM
      Due: Thursday, 29 October 2026, 12:00 AM

      This assignment allows students to apply the PESTEL framework to analyze the international marketing environment of a selected foreign market and identify the main opportunities and risks for a company.

    • Quiz: International Marketing Environment
    • Forum 2 – International Marketing Environment

      Discussion Question:
      Among the six PESTEL factors (Political, Economic, Social, Technological, Environmental, and Legal), which factor do you think has the greatest influence on a company's international marketing decisions?

      Justify your answer with one real-world example.

      Students are encouraged to comment on at least one classmate’s contribution

  • Exit Test

    • International Marketing – Exit Test Quiz

      This exit test assesses your understanding of the main concepts covered in Chapters 1 and 2 of the International Marketing course. It includes questions on international marketing fundamentals and the international marketing environment (PESTEL)

      Instructions: Select the correct answer for each question.
      Number of questions: 6
      Total score: 6 points
      Recommended passing score: 60%

  • Lesson Glossary

    • International Marketing – Lesson Glossary

      This glossary provides the key concepts and terminology used in the International Marketing course. It helps students review and understand the main terms covered in the lessons.

  • Bibliographic References

  • External Support Resources

    • World Trade Organization (WTO) – Trade Topics URL

      Official WTO resources on international trade, trade agreements, market access, services, intellectual property, and other issues affecting international markets.

    • World Bank – World Development Indicators URL

      Official international data on economic, social, demographic, and development indicators. Students can use this resource to compare countries and analyze international market environments.

    • International Trade Centre (ITC) – Trade Map URL

      An international market analysis tool providing data on exports, imports, international demand, market shares, competitors, and potential markets. It supports international market research and market selection.

  • Any Questions ?

    • Any Questions? – Course Discussion Forum

      The Art of the Q and A” - David Otey — Engineer Your Speaking™

      This forum is dedicated to students’ questions related to the International Marketing course.
      Students may use this space to ask for clarification about course concepts, learning activities, assignments, assessments, or any difficulties encountered during the course.
      Questions and answers are shared with all participants so that everyone can benefit from the discussion.